Plant a tree
In a world where consumers, customers, partners and suppliers are growing increasingly concerned about the environment and climate, tree planting projects are an effective way of highlighting your company’s sustainability policy. Consumers all over the world can easily see the connection between planting trees and the positive contribution this makes to nature and the environment, which is why many companies choose to participate in such projects as part of their environmental initiatives and CSR strategy.
Why plant trees?
Trees play an important role in reducing the amount of CO2 in the atmosphere. A mature tree can easily act as a carbon sink for several tonnes of CO2, which is why planting trees is an important effort in reducing CO2 levels. Furthermore, it is easy for customers and consumers to see the obvious benefits of planting trees, which is why such projects are a simple and effective way for companies to highlight their green initiatives.
The benefit
All tree planting projects are fully certified in line with international standards with measurable, documented CO2 levels. Planting trees not only results in a healthier climate and environment, but also results in increased market shares in a competitive business climate where sustainability is becoming an increasingly higher priority among environmentally conscious consumers and customers. Planting trees ultimately results in a greener environment and a greener bottom line for companies. We refer to our tree planting projects as our ‘heart core business’.
How it works
Contact your GCI consultant to learn more about how we can give your company the opportunity to plan the campaign so that it is appropriate to your company’s business concept. For example, we can arrange to have trees planted per customer, product or service (BUY ONE – PLANT ONE), and we are happy to provide whatever advice and creative input is needed to make your specific campaign a success, both for the climate and your company’s bottom line.
Plant a tree - Please contact our support team to learn more.
(GCI - Denmark) +45 31 55 44 19
Earth’s forest and carbon
There are less than 4 billion hectares of forest area left in the world, and at least one third of the Earth’s forests have disappeared since the dawn of agriculture. Roughly 13 million hectares of forest are lost each year, meaning there is an urgent need for a reforestation and forest restoration strategy to restore this balance. Trees are fundamental to life and serve as the literal foundation for many ecosystems. Among other things, they help hold soil and water in place, control avalanches, fight desertification, protect coastal areas and stabilise sand dunes. Trees and shrubs play a vital role in the daily life of people living in rural areas. They provide wood for fuel, food, fodder, essential oils, resins and latex, medicine and shade. In a forest ecosystem, all the animals play a vital role such as pollination, seed dispersal, germination, etc. In Africa, Asia and South America, the amount of carbon trapped in forest biomass has dropped dramatically in the period 1990-2005, and the whole world’s forest biomass’ carbon sequestration capacity has dropped annually by 1.1 gigatonnes, equivalent to 4 billion 25kg sacks of charcoal. The destruction of natural forests around the world contributes more to global emissions on an annual basis than the entire transport sector. That is why halting deforestation would be an extremely cost-effective way of reducing the emission ofgreenhouse gases. Rainforests and forest ecosystems sequester almost three times the amount of carbon that is currently in our atmosphere. Ensuring the survival and preservation of the planet’s forests while maintaining existing carbon sinks is among the highest priorities in global efforts to mitigate the impact of climate change. Approximately 20 percent of greenhouse gasemissions stem from the clearing and burning of forests, whereas carbon sequestered in peat bogs and the Arctic tundra risks being released into the atmosphere as a result of drainage and thawing. Restoring carbon sinks and sequestering carbon in three areas – forests, peatlands and agriculture – over the coming decades can amount to a reduction of well over 50 gigatonnes of carbon emissions that would otherwise have gone into the atmosphere.